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Appointment SettingData Sourcing Inbound Lead Qualification
Email ProspectingCold CallingLinkedIn ProspectingSales Gifting
Updated 2026
Compare Leadium and Dunlap Marketing on pricing transparency, outreach channels, and how each team is run... and see exactly where each one wins. Dunlap Marketing is a family-run Houston firm that has sold phone-first appointment setting by the hour since 1996. Leadium is a founder-led outbound agency that publishes flat pricing ($3,500-$5,000/mo) and runs phone, email, and LinkedIn as one program.
BEFORE YOU HIRE ANYONE
Book a strategy call | Talk to a founder, not a rep
Tell us your ICP and we'll tell you honestly whether outbound fits, and how we'd run it. No commitment.
PRICING
What you actually pay, month one and beyond
Dunlap Marketing does not publish pricing... directories list $50-$99 per hour and everything else is quote-gated. Leadium publishes a flat $3,500-$5,000 per month with a minimal setup fee ($250-$500).
Dunlap Marketing
$50–$99 /hour (quote-gated)
- No pricing page; GoodFirms lists $50-$99/hr, DesignRush lists budget and hourly rate as 'Inquire'
- Hourly billing buys calling time, not meetings; 80 caller-hours a month runs $4,000-$7,920 at listed rates
- No published minimum budget, contract term, or setup fee; terms are set per custom campaign
- Hourly pricing scales down well for small projects like surveys and database cleanup... a genuinely flexible entry point
Leadium
$3,500–$5,000
/month
No setup fee
100% US-based team included
Month-to-month, no lock-in
Published pricing, no surprises
A FAIR LOOK
Genuinely 100% US-based and in-office
Every caller is a W2 employee working inside Dunlap's Houston office. Their own words: no outsourcing, no offshoring, no telecommuting. Clients can monitor calls and join coaching sessions in person.
Three decades of family continuity
Mike Dunlap founded the firm in 1996 and still leads it, with his daughter Kaitlin in business development and an operations manager who has been there since 1999. Continuity like that is rare in the calling business.
Industrial and oil & gas depth
Dunlap's home market is Houston industrial, energy, and oil & gas. A Google reviewer at a global oil and gas company credits them with 'many many new accounts' from leads Dunlap nurtured and warmed up.
Hands-on training and weekly cadence
Clients train the callers on their offering, then get activity reporting and weekly strategy calls. Reviewers describe teams that hit the ground running after initial training and deliver multiple quality meetings a week.
SIDE BY SIDE
You're not comparing Leadium to a software platform you still have to run. You're comparing a fully-managed standard.
Execution
100% US-Based SDRs
Every rep calling, emailing, and repping your brand is US-based and US-employed—not offshore labor priced to look cheap. That means clean compliance, no accent barrier on a complex enterprise call, and people who sound like the buyers they're reaching. The conversations that close happen human-to-human, in-market.
Accountability
Founder-Led, Not Farmed Out
The founders are in every account as strategic leads you're not handed three layers down to a junior account manager learning on your budget. The people who built Leadium are accountable for your pipeline, and the team runs as a specialized POD so quality never hinges on one rep having a good week.
Terms
Transparent Pricing, Month-to-Month
Published pricing, no annual lock-in, no padded retainer hiding labor arbitrage. You see exactly what you pay and you can leave anytime. Which means Leadium has to earn the relationship every single month. Most of the category buries price and locks you in. We do the opposite.
The scoreboard
Where Leadium wins
100% US-based SDR team
Directly accountable as strategic leads, not an assigned account manager three layers down.
The founders in every account
Directly accountable as strategic leads, not an assigned account manager three layers down
Transparent, published pricing with no setup fee
Versus the category norm of quote-gated tiers, setup fees stacked on retainers, and 3 to 12 month minimums... Leadium is one flat, published range, month-to-month from day one.
Fully-managed, not a platform to run
You get an outcome, not a tool you still have to operate yourself. The result lands finished, ready to use, without you having to learn a new interface first.
Specialized POD model
Research, messaging, dialing, and management handled by specialists, so there's no single point of failure when one person is out.
BEST FIT
Who each one is really built for
Pick Dunlap Marketing if you are an industrial, energy, or oil & gas company (especially near Houston) that wants a phone-only calling team you can visit in person, and you are comfortable buying hours at $50-$99 with terms settled at quote time. Budget roughly $4,000-$7,920 a month for meaningful call volume.
Leadium is best for
B2B teams that want a 100% US-based, high-touch SDR program with founder-level accountability, transparent month-to-month pricing, and a team that runs the whole motion for them. Especially for complex, multi-stakeholder sales where the quality of the human conversation decides the outcome.
500+ Sales Leaders, Marketers, and Founders across industries trust us to drive revenue.
You've seen the comparison. See what a US-based, founder-led team can do for your pipeline.
The full picture
FAQ
Leadium vs Dunlap Marketing, answered.
Is Leadium or Dunlap Marketing cheaper?
For a full outbound program, Leadium is usually cheaper and always more predictable. Dunlap Marketing bills hourly at a directory-listed $50-$99 per hour with final terms at quote; about 80 caller-hours a month puts you near $4,000-$7,920. Leadium is a published flat $3,500-$5,000 per month covering phone, email, and LinkedIn, plus a minimal setup fee ($250-$500). For a small one-off calling or survey project, Dunlap's hourly model can be the cheaper entry.
Does Dunlap Marketing use US-based SDRs?
Yes, unambiguously. Dunlap states that it only staffs W2 employees, all working inside its Houston office, with no outsourcing, offshoring, or telecommuting. Leadium makes the same commitment nationally: 100% US-based, US-employed SDRs on every account. On this row the two firms genuinely match, so the decision comes down to channels, pricing structure, and program depth.
What's the main difference between Leadium and Dunlap Marketing?
Dunlap Marketing is a family-run Houston telemarketing firm: phone-first appointment setting, surveys, and database work, custom-built per client and billed by the hour since 1996. Leadium is a fully-managed multi-channel outbound agency: US-based SDRs running phone, email, and LinkedIn under one flat published price, with the founders leading strategy on every account. You hire Dunlap to execute calls; you hire Leadium to own an outbound number.
Which is better for complex B2B sales, Leadium or Dunlap Marketing?
Dunlap handles complex conversations well inside its niche... reviewers in oil & gas and technical services praise how intelligently its callers speak after product training. For complex sales that need multi-touch orchestration across phone, email, and LinkedIn with tight messaging iteration, Leadium's model is built for it: founders as strategic leads, pattern depth from 1,500+ companies across 45+ industries since 2016, and a program that folds every channel into one motion.
Does Leadium require a long-term contract?
No. Leadium is month-to-month with no lock-in... you can exit any month if the numbers do not hold. Dunlap Marketing does not publish contract terms; agreements are set per custom campaign, so ask directly and verify the term, notice period, and any minimums at signature.
How long does it take to get started with Leadium vs Dunlap Marketing?
Dunlap publishes no launch timeline. Reviewers describe an initial training phase where the client teaches the callers the offering, then campaigns start and can produce multiple meetings a week. Leadium programs go live in a matter of weeks with a minimal setup fee ($250-$500), with list building, messaging, and channel setup handled inside the monthly engagement.
What kinds of companies use Leadium?
Leadium works with B2B companies that want a US-based, high-touch SDR team to run multi-channel outbound, especially those with defined ICPs, meaningful deal values, and complex sales where the human conversation matters. It has served 1,500+ companies across 45+ industries, with particular strength in SaaS and technology.
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