The Top-Performing Cold Email Subject Lines for Your Real Estate Business

Struggling to cut through the noise and get your real estate solutions heard? Don't worry, you're not alone; almost all sales reps have had trouble with sales emails at some point in their career. And there's no reason to feel disheartened. You may be a talented sales professional working for a great company offering a killer service - your problem may lay elsewhere.

That's right, we're talking about subject lines. Email subject lines are a crucial element of your sales efforts; not only do they give you an opportunity to make a fantastic first impression, but they can make or break your efforts in one swoop.

According to some research, a huge 64% of consumers decide whether or not to open an email based purely on the subject line. So nailing your email subject line every time is one of the most important skills every sales rep should master.

But mastering that skill is easier said than done. What are the key elements of a subject line? What do the best cold email subject lines have in common? How can you replicate that success in your own email subject lines?

We're here to answer all of these questions and give you some top-performing email subject line examples. So if you're a real estate sales professional who wants to craft irresistible email subject lines that grab your prospect's attention every time, stick around!

Why is a good email subject line so important?

As we said in the introduction, a vast majority of people will either open or delete an email based entirely on the quality of the subject line. That alone should justify you honing your email subject line-writing skill.

But it's not just about improving open rates during initial contact. Email subject lines are also massively important if you want to:

• Make a good first impression‍
  
  • If you're sending cold emails, the subject line is the very first exposure your prospect will have with your company. You need to convey all the right emotions in just a few words.‍
• Improve your follow up emails‍
  
  • Follow up emails are essential for nurturing leads. Consistently good subject lines will help to remind your leads why they're in communication with you.‍
• Reduce spam complaints‍
  
  • 69% of people say they'd actually report an email as spam based on the subject line alone. The best email subject lines avoid the spam folder every time.‍
• Represent your company values‍
  
  • It sounds funny, but a string of just a few words can convey a huge amount to the reader. Prospects clock spam, clickbait, and cynical selling methods a mile off. By crafting your email subject lines carefully and respectfully, you're showing that you mean business.

What's the goal of sales email subject lines?

Of course, the main goal of a sales email subject line is to entice the recipient to open the email. But when writing subject lines, that 'goal' doesn't really help much. So let's break it down into clearer objectives you can think about when writing email subject lines in the future:

1. Grab attention‍
   
   • In marketing, they say you have around eight seconds to grab someone's attention. In the age of TikTok, it could even be less.
   • You must use your few words to break through the prospect's wall and pack a punch. Using their name (or company name) and numbers can be a great way to do this. On a purely aesthetic level, an emoji adds a splash of colour that'll draw the eye, too.‍‍
2. ‍Highlight a relevant topic‍
   
   • Catchy email subject lines are great, but ultimately you need the right subject line to make an impression. No one's going to open an email if the subject line doesn't address specific pain points.
3. ‍Create urgency‍
   
   • Research suggests that open rates are 22% higher for emails whose subject lines create a sense of urgency. Words like 'limited', 'running out,' and 'quick(ly)' can be great for this.
   • However, avoid sensationalism at all costs. Subject lines that contain 'HURRY!!!!!! Sale ENDS TODAY!!!!' are one-way tickets to the trash folder.

Key elements of top-performing sales email subject lines

Bearing these goals in mind, what are the common elements of the best email subject lines for real estate sales emails?

Let's take a look at some of them. Remember, though, that it's not always possible to include all of these in every subject line, but you should aim to leverage as many as possible.

Keep it brief

Remember, you only have a few seconds to grab the reader's attention. It goes without saying, then, that a long subject line will put off many prospects instantly.

We recommend that email subject lines should be fewer than nine words (or 60 characters) long. Some can be as few as three words and still do the job - but generally around six or seven is ideal.

For example, a real estate sales rep may use the subject line 'Exciting New Listings in Your Area', rather than 'Some New Listings Have Just Become Available in Your Area'. See the difference?

Personalize

High-performing subject lines very often use either the lead's name or the prospect's company name to spark interest. A personalized subject line will almost always outperform one that isn't; in fact, personalized subject lines have an average open rate of 35.65%, higher than both the overall average open rate (21.5%) and the average open rate for non-personalized subject lines (16.67%).

Personalization helps to make the recipient feel valued as an individual (and has the added benefit of drawing their eye more effectively).

For a real estate email, for example, 'John, Find Your Dream Home Today!' would work better.

Include questions

Questions are naturally engaging. The best subject lines are able to address a pain point in a way that prompts the recipient the think about the solutions they need.

If you want real estate subject line examples, try these: 'Looking To Downsize in Miami?' would be a better subject line than 'We Have Two-Bedroom Homes in Miami'.

Use numbers

An effective subject line draws the eye. One way of standing out in an inbox which is mostly text is to include numbers.

You might consider using a 'list' format such as '5 Best Deals on LA Homes Right Now', or using a number to highlight urgency, like this: 'Only 2 Days Left To Enter Vegas Home Prizedraw!'

Highlight special offers

Who doesn't love a good deal? Many catchy email subject lines exploit prospects' fear of missing out by incorporating limited-time offers and discounts.

You've seen them before: subject line examples like '50% For New Customers' and 'Exclusive: Get 5% Off Your New Home Purchase'.

Top-performing subject line examples

Take a look at some of these tried-and-tested real estate email subject lines for a sneak peek at what works:

• 'Explore the Best Homes for Sale in [Location]'
• 'Your Dream Home Awaits in [Neighborhood]'
• 'Ready to Sell? Get Your Home Valued Today'
• 'How Much is Your Home Worth in Today’s Market?'
• 'Hot Investment Opportunities in [City]'
• 'Maximize Your ROI with These Properties'
• 'Don’t Miss Out on These Amazing Properties!'
• 'Find Your Perfect Home with Our Help'

Tools and resources for crafting catchy email subject lines

There are thousands of other salespeople creating email subject lines that convert right now. Here are the tools and resources they use to help them write subject lines:

• Email marketing campaign platforms
  
  • Platforms like Mailchimp, Constant Contact, and Brevo are super popular cold email automation outlets and often have tools that help create a great subject line.
• Subject line analyzers
  
  • You can run your email subject line examples through an online analyzer for instant feedback. Some popular ones include CoSchedule and SubjectLine.com.
• Industry blogs and newsletters
  
  • Staying in the loop with the latest industry trends can be a great way to keep your email subject lines relevant and striking. For example, if you're in real estate, following a real-estate themed blog is a great idea.

Write the best email subject lines in your company

Real estate is a hyper-competitive market, and if you're going to stand out, you need to write subject lines that get noticed and incite action.

We've gone through some of the most important aspects of the best email subject lines right here - everything from creating urgency to staying relevant - but there's a lot to take in.

If you'd like to know more about acing sales email subject lines, get in touch with Leadium. Our dedicated teams are experts in cold email outreach and know exactly how to turn a good email subject line into a great subject line. Why not see what Leadium can offer you today?