Get a price
Let's schedule a time for a proper consultation.
Outbound Sales
November 14, 2023

Building Authentic Relationships and Taking Conversations Offline


Delve into this episode's shownotes for
expert insights, actionable strategies,
and game-changing inspiration.

10 Episode Takeaways

  • Lindsey has a background in sales and has been in sales since she was young.
  • She emphasizes the importance of building relationships and having human connections in sales.
  • LinkedIn is seen as an entry point for conversation, and the goal is to get offline and build authentic relationships.
  • Many people make the mistake of immediately pitching or sending a sales message after connecting on LinkedIn.
  • It is important to show genuine interest and curiosity on LinkedIn.
  • Being active on LinkedIn, such as commenting on others' content and engaging with others, helps to build relationships and maintain relevance.
  • Slowing down and earning trust is crucial on LinkedIn, as the platform has been abused with pitch slapping and automation.
  • Taking the conversation offline, such as through a phone call, is more effective than pitching in the DMs.
  • Authenticity is key, and it is important to align how you show up online with how you show up offline.

Episode Recap

Lindsey emphasizes the importance of treating LinkedIn as a tool for conversation and relationship-building rather than just a platform for sales pitches. She advises listeners to show genuine interest and curiosity in others, engage with their content, and maintain an active presence on the platform. Lindsey also suggests taking conversations offline by initiating phone calls or meetings, as this allows for a more personal and authentic connection. The key takeaway from this episode is that slowing down, being authentic, and building trust are essential for successful LinkedIn prospecting.

Overall, this episode provides valuable insights into using LinkedIn as a sales tool. Listeners will learn how to avoid common mistakes, build genuine connections, and effectively leverage the platform to generate leads and build relationships. Lindsey's practical tips and emphasis on authenticity make this episode a must-listen for anyone looking to improve their LinkedIn prospecting skills.

Jump to Talking Points

  • [01:45] Transitioning from design to sales.
  • [03:10] Common mistakes people make on LinkedIn.
  • [03:46] Importance of building relationships and having conversations on LinkedIn.
  • [05:01] Challenges of using LinkedIn for prospecting.
  • [05:31] Recommendations for using LinkedIn properly.
  • [07:09] Importance of being active on LinkedIn and engaging with others.
  • [09:08] Struggles with building relationships and connections on LinkedIn.
  • [09:48] Slowing down and earning trust on LinkedIn.
  • [10:58] The ineffectiveness of immediate sales pitches on LinkedIn.
  • [11:58] Using simple questions to engage with connections.
  • [12:46] Putting contact information in LinkedIn invitations.
  • [15:57] Importance of being authentic on LinkedIn.
  • [16:58] Thoroughly auditing online presence to align with offline persona.

Guest Bio (Who is Lindsey McMillion?)

Lindsey McMillan-Steeman is the founder of McMillan Consulting, a speaker, writer, and prospecting trainer. She has achieved success in her career and is known for her expertise in prospecting and sales. With her extensive experience and knowledge, Lindsey has helped numerous individuals and businesses improve their sales strategies and achieve their goals. She is a highly sought-after speaker, captivating audiences with her insightful and practical advice. As a writer, Lindsey has published articles and books on sales and prospecting, sharing her expertise with a wider audience. Her credentials and achievements speak to her dedication and passion for helping others succeed in the world of sales. Lindsey's ethos revolves around the belief that effective prospecting is the key to unlocking sales success, and she is committed to empowering individuals and businesses to reach their full potential in this area.

Find Lindsey At Her LinkedIn!