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Sales Transformation
December 12, 2023

Putting People Before Products: The Power of Relationships in Sales


Delve into this episode's shownotes for
expert insights, actionable strategies,
and game-changing inspiration.

10 Episode Takeaways

  • Dale Dupree emphasizes the importance of putting people before products in sales.
  • He prioritizes relationships and community over commission checks.
  • Dale focuses on providing better and more efficient experiences for customers.
  • He believes in understanding human emotions and using them to drive decisions and build relationships.
  • Dale's approach to sales is unconventional and has led to him being displaced in organizations.
  • He started his own business called the Sales Rebellion in 2019.
  • Dale's father was his mentor and taught him the value of reputation and options in sales.
  • Dale's father believed that currency is reputation and that options are more important than money.
  • Dale's upbringing and influences shaped his perspective on sales and success.
  • Dale's personal story includes a suicide attempt despite his financial success, highlighting the importance of finding true happiness and fulfillment.

Episode Recap

Collin Mitchell welcomes back the legendary Dale Dupree. Dale, also known as the "Copier Warrior," shares his unique approach to sales and how he turned the traditional B2B sales space on its head. He emphasizes the importance of putting people before products, prioritizing relationships and community over commission checks, and focusing on providing better and more efficient experiences for customers. Dale discusses how understanding human emotions and driving decisions through emotion can lead to long-lasting relationships and create a sense of community. The episode highlights the significance of reputation, options, and ultimate freedom in sales, and how these factors can contribute to true happiness and fulfillment. The key takeaway for listeners is to shift their perspective and prioritize authenticity and genuine care for customers, rather than solely focusing on sales numbers and financial success.

Jump to Talking Points

  • [00:16] Dale Dupree's background and introduction.
  • [00:30] Dale's experience in the sales industry and his unique approach.
  • [01:30] Dale's focus on building relationships and community in sales.
  • [02:18] Dale's decision to start his own business, the Sales Rebellion.
  • [06:35] Dale's father's influence on his perspective and approach to sales.
  • [09:30] Dale's personal struggles and attempted suicide as a successful salesperson.
  • [12:06] The importance of authenticity and personal identity in sales.

Guest Bio (Who is Dale?)

Dale Dupree is a sales professional known as the "copier warrior." He spent 13 years in a commoditized B2B sales space before starting his own business, The Sales Rebellion, in 2019. With a strong focus on challenging traditional sales methods, Dale has established himself as a thought leader in the industry. His achievements include revolutionizing the sales process and helping salespeople break free from the constraints of traditional sales tactics. Through his work, Dale has inspired countless individuals to embrace a new approach to sales and achieve unprecedented success. His ethos is centered around empowering salespeople to be authentic, build genuine connections, and create meaningful relationships with their clients. Dale's philosophy is rooted in the belief that sales is not just about closing deals, but about making a positive impact on people's lives.