Why Sales Influencers Matter and Which Ones To Follow in 2025

For those of us entrenched in the sales world, it seems like everything's changing; not only is AI breathing down the necks of sales professionals all over the world, but customers' expectations, professional services, and sales business cultures are all rapidly evolving.

Take social media, for instance. Although all salespeople should be used to LinkedIn by now - the platform has about one billion users and rakes in over $14 billion a year - chances are, you're using it wrong. Or at least, you're probably not using it to its full potential.

The people who are maximizing on LinkedIn sales are the world's leading sales influencers. With hundreds of millions of followers between them, first-class experience in sales development, and enough pro sales tips to run their own courses (which many of them do), these are the salespeople you really should be following if you want to get ahead in sales in 2024.

And let's be clear: we're not talking about self-proclaimed 'gurus' and charlatans - we're talking about credible, experienced sales professionals who've turned their hand to social media and built a personal brand that can actually help you.

So for the more skeptical person, we're going to explore why sales influencers matter in this day and age, plus give you an exclusive lowdown on the best social media sales influencers you should be following in 2024.

What is a 'sales influencer'?

Okay, so the 'influencer' label comes with a fairly big albatross around its neck, and the first thing you imagine when we say it might not be 'sales'. But, as we're going to discuss, the top sales influencers are experienced salespeople with a lot to offer and are a fundamental part of sales today.

Put simply, sales influencers are thought leaders in the sales world with large online followings. They have generally found success through building their personal brand with valuable sales content - content packed with expertise and insights - on social media platforms like LinkedIn, X, and YouTube.

They are often recognized for their innovative strategies, successful track records, and ability to inspire and educate other sales professionals.

So why do sales influencers matter to other sales professionals?

We'd forgive you for thinking 'great for them, but what's in it for me?'  right about now. And no, we're not going to suggest that you quit your current sales role to try to make it as the next big thing (just yet).

But sales reps and sales leaders increasingly rely on influential online sales personalities to boost their sales skills and advance their sales careers.

1. Knowledge sharing

Most sales influencers got where they are from sharing actionable advice on a range of cutting-edge strategies, techniques, and best practices related to sales, so following them is a great way to learn new tips and tricks.

2. Keeping up with industry trends

Big-time influencers often have their finger on the pulse of the sales industry, so following them can put sales teams one step ahead of the competition when it comes to using emerging trends to your advantage.

3. Inspiration and motivation

All sellers know just how difficult it can be to stay positive in the face of challenging targets. Influencers, by sharing motivational content, success stories, and inspiring interviews, can help to show sales reps what's possible.

What's more, today's influencers come from a wide range of varied backgrounds, giving them a key role in promoting diversity and opening up the world of sales to everyone.

Top sales influencers you should be following in 2025

The world of superhuman selling is bigger than ever before, and that's something to be celebrated. There's never been an easier time to listen to and connect with inspirational, high-profile sellers that can transform your sales process and even your career.

Although we can't mention all the exceptional sales influencers we love to follow (as that would take its own blog, let alone a post), here are ten notable figures we think you should check out.

Jill Konrath

When it comes to sales strategy, who better to take advice from than Jill Konrath? Accomplished speaker, founder, and bestselling author of Selling to Big Companies and Agile Selling, she regularly shares insights on sales acceleration and effective selling strategies through her blog and on her social media.

Anthony Lannarino

Another celebrated author (see The Only Sales Guide You'll Ever Need), Anthony Lannarino is a top voice in the evolving B2B sales landscape. His daily blog posts and active LinkedIn help thousands of sellers develop complex sales strategies and leadership skills. Lannarino is a sales voice to listen to.

Grant Cardone

If it's a high-energy approach to sales development and revenue growth you're after, Cardone's your guy. Famed for his motivational speaking and his expertise in coaching sellers to success - not to mention his book The 10X Rule - Grant Cardone has an impressive number of online followers. Oh, and did we mention that he has his own Cardone University platform?

Lori Richardson

Score More Sales founder and B2B sales science leader Lori Richardson is at the forefront of modern sales. Her passionate advocacy of women in sales and sales innovation has landed her in the Salesforce Top Influencer number one spot an impressive four times, and her work talking to businesses at industry event all over the world has cemented her position as a leading voice in contemporary sales.

Jeb Blount

For limitless prospecting and sales training resources, check out Jeb Blount. Not only has he penned several bestselling books, including Fanatical Prospecting and Sales EQ, but his platform Sales Gravy continues to inspire businesses and sellers worldwide. Jeb's expertise runs deep, and he offers companies anyone willing to listen more leads, more deals, and more revenue growth.

Trish Bertuzzi

Trish Bertuzzi is the CEO of The Bridge Group and the author of The Sales Development Playbook. She specializes in inside sales, sales development, and go-to-market strategies. You can find her thought leadership on webinars, on social media, and in articles throughout the web - all of which are helping sales leaders perfect their strategies as we speak.

Mike Weinberg

4X Amazon number one bestseller and famed sales process consultant Mike Weinberg has helped thousands of companies find success in new sales on five continents. To say his reach extends far would be an understatement. And, thanks to the power of the internet, his actionable advice is at the tips of your fingers. His blog is a great source of inspiration for anyone looking to get ahead in sales.

Amy Volas

Amy Volas is the founder and CEO of Avenue Talent Partners and a prominent sales leader. She focuses on recruiting and placing sales professionals in tech companies. Volas is known for her practical advice on sales hiring and career development, shared through LinkedIn and industry events.

Tiffani Bova

Sales transformation, customer experience, executive advice - you name, Tiffani Bova has it covered. Not only has Bova written the Wall Street Journal bestseller Growth IQ, but her 30 years of experience as a Gartner Research Fellow, Salesforce’s Growth and Innovation Evangelist, and in Fortune 500 companies places her high on the list of the world's most influential sales figures.

Sales influencers can help sales leaders reach new heights

It's critical for salespeople not to take our interconnected world for granted; there's never been a better time to learn from others' knowledge and advance one's personal sales skill set. And these influential figures are just the tip of the iceberg when it comes to actionable advice you can use to upgrade your selling techniques today.

While to the most skeptical person 'influencers' may represent shameless self-promotion, to us, these stand-out thought leaders represent a unique opportunity to gain access - often completely free - to cutting-edge sales secrets most sellers would kill for. With their help, you can improve your strategy, keep in the loop with industry trends, network with important people, stay inspired, gather valuable resources, and much, much more.

And as always, the Leadium blog is a great place to do all of these things. Our unique collection of insights and resources are guaranteed to help you reach the right prospects and close more deals, so why not take a look? Or, if you're a business leader looking to fill your pipeline, see what our services have to offer.