Lead Generation
4 min read

Why B2B Lead Generation Services are Important for Startups

B2B lead generation services can help startups by generating more qualified leads, increasing sales opportunities, and improving customer retention rates. These services provide customized campaigns and utilize expertise to target businesses that are the right fit for the startup's product or service.
Kevin Warner
Founder & CEO
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Lead generation should be a priority for any business and especially for startups. Business to business (B2B) lead generation refers to the process of finding ideal customers for a particular product or service and enticing them to purchase. Unlike business-to-customer (B2C) lead generation, which focuses on selling products and services to individuals, B2B involves selling to other businesses. Successful leads convert to paying clients who generate the much-needed revenue to push your startup.

For this reason, business leaders are putting extra effort into ensuring their B2B lead generation is successful. One strategy is especially proving to be popular; B2B lead generation services, and that is the focus of this post.

But why are B2B lead generation services important for startups?

Generating more qualified leads for your business

First things first, what is a lead? A lead is anyone or any business that shows some interest in your product or service. But how do you know who among those leads is more likely to transition to a customer? Or, more importantly, how do you facilitate this transition.

Enter lead qualification.

Unqualified leads are not yet ready to make purchases. Leads in this category are unsure about your offers, do not know what they want, or find your prices too high. On the other hand, qualified leads know about the benefits your products can have and have taken action to indicate that they'll be buying from you. You need to convert more of these leads.

Qualification is essential in determining the leads interested in your offering and can afford to purchase them among all those collected. Besides, segmenting the leads allows you to develop more personalized communication in the future. For instance, qualified leads may need a more personalized promotion.

How B2B lead generation services can help

With B2B lead generation services, you can get more than just leads. B2B lead generation service companies have vast knowledge about the marketplace and have spent a lot of time specializing in a specific industry. They will use the expertise to develop quality targeted campaigns customized specifically towards clients who want products or services.

Your startup won't need to spend time targeting individuals who probably don't care about your products or services or have no interest in them. Besides, you'll get all the tools and resources necessary to get qualified leads, which can help you save time from having to do that yourself or distract your in-house sales staff.

B2B lead generation services can help:

1.    Increase the number of sales opportunities available to you

B2B lead generation services also help your startup reach its full sales potential. Some businesses fail to grow since they cannot realize their full potential. They have not spent adequate time thinking about how to market their products and make more sales.

B2B lead generation service companies can help you increase sales opportunities by:

  • Ensuring you sell to the right companies

Many startups go wrong when they try to sell their solution to everyone and anyone. B2B lead generation services companies will know the companies that are the right fit and focus their efforts there. They have researched and figured out the business with the biggest need for your products for a long time.

  • Sorting, ranking, and nurturing your leads

Startups often do not have a consistent way to monitor and rank their sales lead. B2B lead generation companies have a system to monitor key information about every potential buyer over time. They can keep notes on conversations, evaluate sales leads depending on their likelihood of purchasing, and prompt follow-ups at certain intervals via-out the sales process.

  • Focusing on creating mutual beneficial conversation

If you make sales yourself, chances are you have tried to persuade people to purchase a product they might not otherwise want. You might have bombarded people with a sales pitch trying to overcome their objections as to why there are refusing to purchase your products. But a B2B lead generation service provider has been in the game for a long and knows how to have the right conversation with your customers.

Their aim is to have an engagement, mutually beneficial conversation with people where they can demonstrate the value of the product a business offers and check whether it is the right fit for what individuals want. In short, they come in as a third party who identifies what prospective customers want, builds relationships with clients, and aligns a company's products with the customer's needs.

Why increase sale opportunities?

  • Attract investors

Investors consider traction when investing in a business. It is not about money alone but also the people who trust your business, like your products, and prove it by purchasing.

  • It covers daily expenses

A business that maintains a steady cash flow from sales can pay for its daily expenses without going into debt or having to pump more capital. Your startup becomes more stable in its early stages, your employees are happier, and you will have less financial stress.

  • You get to create a better product

A business that has a cool product has more people wanting it and willing to pay for it. With sales in mind during the early phase, a startup strives towards long-term sustainability and thus will create a better product.

  • Sales show your startup is valuable

Bringing a product into the market and finding customers ready to pay for it shows that your business is valuable. You are not like any other startup, and you will grow to become a big business with a product that consumers are willing to buy.

  • You may not need investors after all

Increasing sale opportunities during the early stages of a business means you become financially independent quickly, and you will have resources to expand. You won't need to give up partial ownership of your company to an investor to get the capital necessary for growth.

2.    Improve customer retention rates

B2B lead generation services help improve client retention rates. Generally, loyal customers will come back, recommend your business, and encourage others to do business with you. Unfortunately, startups usually concentrate on market share instead of focusing on customer retention. A B2B lead generation services company understands that customer retention is what keeps a startup going seamlessly in the long run.

Below are reasons why customer retention is important for startups:

  • It costs less

Startups may keep on investing in getting new customers, but that's a pain to their finances. Repeat business costs less and provides enhanced sales than investing a lot to get new customers. A study reveals that retaining a customer is about 70% more cost-efficient than getting a new one. Such is a huge number for any startup. B2B lead generation service companies understand that customer retention only requires appropriate engagement with the clients, and they happen to be very good at that.

  • Get faster sales

Wooing new customers also takes a lot of investment and time. When you retain customers, they know you and have tasted your offerings. It is easy to sell your products to them with little engagement.

3.     Reduce churn rates

As a startup strives to win clients, it should also try to reduce the churn rate. That is to ensure the number of clients who resign from further usage in a certain period does not decline. Churn often occurs because a client cannot afford to continue using your service or can no longer see value in your offerings. It could also be that your product does not meet client expectations and your support services are below the accepted level.

B2B lead generation service providers can help reduce churn as they know how to determine why people may be running away. They ask for feedback and may establish a pattern that could help identify major pain points. After learning the reasons, they can inform and advise you on how to make improvements. They also stay in touch with your clients to keep them around.

4.    Increase revenue and profitability by taking on new customers and upselling existing customers

If you had an unlimited budget, you would market your startup to the moon. You could run countless promotions and buy a lot of offline and online advertising. But in reality, resources are limited, and you need to have great ideas on how to get new customers on board using the little available resources.

But as a new entrepreneur, you may not know exactly which strategies to consider. That is why you need B2B lead generation service providers who can quickly learn your target audience, find the appropriate customers, define the market for your offerings, and use techniques such as cold calling, networking, affiliate marketing, etc., to acquire new customers. As a result, you get more revenue and profits.

Additionally, B2B lead generation service providers can help you sell more to existing customers. In fact, upselling to existing customers will see a business spend less than attracting a new customer while protecting and increasing revenue. 

But for a startup to upsell successfully, it must understand exactly what and how best to implement the strategy as part of a successful and robust sales strategy. A B2B lead generation service provider can help you do exactly that.

Get a free consultation with one of our experts today!

Lead generation is a pillar of almost every business' effort to expand their customer base and increase revenue and profitability. However, getting qualified leads may be an uphill task, especially when you are a startup company. You need to seek help from experts on what to do and where to start. If you are a business and need assistance on B2B lead generation, you can always schedule a free consultation with one of our experts.

We can help grow your company's bottom line, even in a difficult economy!

During tough economic times, every dollar counts. A healthy bottom line helps build emergency funds or even expand your business. 

Are you ready to make headway on those goals by adding better leads to your pipeline? If so, Leadium has an experienced, competent, and professional team that aligns with your revenue goals to source specific lead data and scale sales pipelines, powered by powerful outbound strategies; they work together in harmony to drive your growth. Contact us today to find out more.

Increasing sale opportunities during the early stages of a business means you become financially independent quickly, and you will have resources to expand"

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