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This year we are taking some big steps to invest in our future as a company and as leading professionals in the modern sales industry. We thought what better way to do that than to take the team to San Diego this March for Outreach Unleash 19!

Subject lines are the most important part of outbound prospecting emails. If the emails that you’re sending aren’t getting opened, then your prospects aren’t receiving your message. It’s as simple as that. These are the 7 Outbound Email Subject Line Tips to Increase Open Rates.

For the past two years, Leadium has become the leading Outbound Sales & Lead Generation Agency in the market. We set out with a goal of “productizing” outbound sales. To package employee caliber Sales Development Reps (SDRs), experienced Outbound Strategists, dedicated Data Researchers, actionable analytics and powerful technology.

Lead scoring is a qualification methodology developed by marketing and sales teams to rank prospects by their perceived value to the company. Typically, marketing will score leads according to their levels of interaction with the company’s emails, website, content, and social channels.

As we look back at an amazingly successful 2018, driving Outbound Sales for over 150 clients, we are proud to share that Leadium has been named a Clutch Global Leader on Clutch’s 2018 list of IT and Business Service Leaders! With this announcement, Leadium joins an exclusive group of 250+ top B2B service providers from all over the world.

By understanding your buyers’ journeys to purchase, you can personalize your sales process to address your buyer’s needs. Let's examine the process that consumers use as they research and select the products and services that they purchase.

A good CRM will help your sales team track prospects within your sales funnel and to identify opportunities to cross-sell or upsell customers. The CRM is also an important tool to help management understand the health of the sales pipeline.

With a buyer persona, you can answer these fundamental business questions, “Who are we talking to? Why will they care? What are we going to say that’s relevant to them?” Using a buyer persona will help you. When creating a persona, consider including customer work experience and attitudes, behavior patterns, motivations, and goals.

Your business needs a steady flow of sales revenue--a pipeline--to meet your operating expenses, and to fund innovation and expansion. To understand the health of your pipeline, you need to understand your sales funnel, which depicts where your prospects are along their journey to becoming customers.