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Small to medium size businesses (SMBs) and startups reach out to us every single day to discuss their sales programs, their challenges, and why they are considering Leadium to be their outbound sales partner. We listen, dig into their process, understand the gaps, and then inevitably, always ask the same question: what is your ideal customer profile (ICP)? 

From tips on how to run best-in-class outbound sales programs, to insights from our partnership with Outreach.io, as well as leadership and internal sales team decision-making resources, we have reached far and wide this year to give you a comprehensive look at how and why outbound sales can be a game-changer for your business.

Over our years of outbound selling, we have identified five quick tips that contribute to outbound prospecting success during the end of the year. As a result, our clients’ sales funnels continue to fill consistently — even while wading through an influx of out-of-office responses.

2020 is right around the corner. Are you paying attention to the future trends that will help grow your B2B business next year and beyond? We’re sharing our top 6 picks for sales (and marketing too!) trends that we think will be key strategy drivers for growth.

Prospecting can give you a lot of information on how to improve your sales processes, where to take your marketing efforts next, and may give you much-needed information that will lead to a complete pivot or overhaul of your business plans. 

2020 is right around the corner and right now is an excellent time to start examining the pieces of your business plan where you know you can’t do it all on your own and how you'll get profits off the ground with limited headcount and zero to little budget.

Enriched data helps you make better decisions, reach better, more targeted prospects, layers in real-time verification, and allows you to get the most return on your database. Learn the basics and how to get the most value out of your database enrichment efforts.

If you’re looking to identify prospects, to maximize the chances of converting following lead generation, and to keep hold of customers, here are five ideas taken straight from the customer appreciation playbook that can be implemented in your outbound, prospecting strategy.

Startups fail for many reasons, but without sales you do not earn revenue and will go out of business. Creating the right B2B sales program can be difficult. Lucky for you, many startups before you have made big mistakes that you can learn from. Here are six common B2B sales mistakes that can take a big toll on startups, and what you can do to avoid them.