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Sales Transformation
May 18, 2022

Breaking The Mold, Building Clarity, And Serving Others In Sales


Delve into this episode's shownotes for
expert insights, actionable strategies,
and game-changing inspiration.

10 Episode Takeaways

  • Being authentic in sales outreach is crucial for success.
  • Owning one's success and celebrating achievements is important in sales.
  • Dealing with failures requires self-reflection and proactive steps to rectify mistakes.
  • Diversity in the SAS industry brings creativity and different perspectives.
  • Sales reps need to learn how to handle rejection and maintain a positive attitude.
  • Key Performance Indicators (KPIs) are essential in sales.
  • Believing in the value of one's work and identifying with successes is important.
  • Embracing vulnerability and learning from mistakes can lead to growth in sales.
  • Providing a good customer experience is crucial, regardless of the outcome.
  • Investing in employee growth and development is essential for success.

Episode Recap

In this podcast episode, Collin Mitchell interviews Josh Ruff, the principal sales enablement trainer at Beekeeper. The episode covers various topics related to sales, including authenticity in sales outreach, owning success and dealing with failures, the importance of diversity in the SAS industry, and the challenges of being a sales rep and handling rejection. Josh emphasizes the value of being authentic and oneself in sales outreach, owning one's success, and learning from failures. They also discuss the importance of diversity in the industry and the need for support and enablement for individuals from diverse backgrounds. Overall, the episode provides insights and advice for sales professionals on various aspects of their career.

One key takeaway from this episode is the importance of authenticity in sales outreach. Josh emphasizes that being oneself and not trying to mimic or clone others is more effective in building relationships with clients. They highlight the value of being real and genuine, as clients are looking for other real humans. Another takeaway is the significance of owning one's success and not moving on too quickly to the next goal without celebrating achievements. Josh emphasizes the need to acknowledge and appreciate one's successes, as imposter syndrome and not recognizing one's achievements can lead to a negative spiral. They also discuss the importance of self-reflection, acknowledging mistakes, and taking proactive steps to rectify them.

Jump to Talking Points

  • [00:01:43] Josh Ruff's Sales Journey
  • [00:03:06] Sales Career Journey and Lessons Learned
  • [00:05:22] Importance of KPIs and dealing with rejection in sales
  • [00:07:34] Sales Reps and Dealing with Rejection
  • [00:09:41] Importance of providing a good customer experience in sales
  • [00:11:38] Belief in the value of one's work and the importance of identifying with successes

Guest Bio (Who is Josh?)

Josh Ruff is a sales professional with a background in sales. He is currently the principal sales enablement trainer at Beekeeper. While specific information about his achievements is not available, his ethos and philosophy can be inferred from the key points of the podcast episode, which include the importance of consistency and resilience in sales, simplifying sales conversations for success, the value of belonging and diversity in the workplace, and investing in employees' growth.

Find Josh at his Website or Connect with him on LinkedIn!