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Sales Transformation
April 29, 2024

Mastering Sales and Influence


Delve into this episode's shownotes for
expert insights, actionable strategies,
and game-changing inspiration.

10 Episode Takeaways

  • Building a brand online took time, but success came after delegating CEO responsibilities.
  • Focus shifted to event business and private clients after stepping back from agency operations.
  • Hosting a series of events to scale ads and increase conversions.
  • Importance of staying in the zone of genius and delegating tasks for growth.
  • Transition in coaching space towards done-for-you products for better sales.
  • Sales team focuses on visionary ideas, ads, and acquisition while other roles handle client success and operations.
  • Emphasizing the need for sales reps to reframe their mindset and provide value to leads.
  • Quantity of leads is crucial for building influence and data for better decision-making.
  • Sales reps should align with company vision, prioritize quality clients, and understand the back-end processes.
  • Simplify sales team operations by focusing on product knowledge, objection handling, storytelling, and call reviews for improvement.

Episode Recap

Collin interviews Jason Wojo in this podcast episode, where they discuss Jason's journey of building his online brand and transitioning from CEO of his agency to focusing on events and private clients. Jason emphasizes the importance of staying in one's zone of genius and delegating tasks to achieve better results. He shares insights on the shift in the coaching space towards more done-for-you products and the significance of building a sphere of influence through quantity to drive business growth. Jason also provides valuable advice for sales reps and business owners, highlighting the importance of aligning with company goals, bringing in quality clients, and understanding the back-end operations for better customer service.

In the episode, Jason Wojo shares his experience of scaling his business and the strategies he implemented to streamline operations and focus on his strengths. He discusses the challenges sales teams face in closing leads and emphasizes the need for reframing mindsets to drive better results. Jason stresses the importance of building a culture that motivates sales reps to bring in high-quality clients and encourages understanding the back-end processes for effective customer service. He also provides valuable tips for sales reps to stay motivated and aligned with company goals, ultimately contributing to business success.

Jump to Talking Points

  • [01:13] - The Importance of Staying in Your Zone of Genius
  • [02:03] - The Bold Move of Stepping Down as CEO
  • [02:29] - Scaling the Business and Reducing Client Calls
  • [04:13] - The Visionary Role and Ad Strategy
  • [06:55] - Sales Call Strategies and Closing Deals
  • [07:23] - The Importance of Not Pre-judging Leads
  • [08:28] - Leveraging Data and Influencing Decisions
  • [08:39] - Event Strategy and Closing Sales
  • [11:16] - Keeping Sales Processes Simple and Effective

Guest Bio (Who is Jason Wojo?)

Jason Wojo's journey from culinary school dropout to a nine-figure advertiser is nothing short of inspiring, a testament to resilience, self-discovery, and relentless passion. After realizing his disinterest in culinary pursuits, Jason stumbled upon a box of Pokémon cards in his car, sparking a curiosity that led him into the world of entrepreneurship, flipping items on eBay. A pivotal moment arrived when he invested in Tai Lopez's social media marketing agency course, propelling him to pitch services to local businesses, eventually securing 10 clients. As his agency burgeoned, challenges emerged, including scaling the business and managing client demands, met with guidance from mentor Greg, who emphasized continuous learning and collaboration.

Navigating a revenue plateau at $30,000 a month, Jason expanded his business by hiring a team and delegating responsibilities, marking a pivotal career transition into leadership, team building, and strategic growth. Hiring and managing sales representatives posed significant challenges, highlighting the importance of nurturing team culture and providing ongoing support and training. Jason's journey underscores the power of perseverance, adaptability, and continuous self-improvement, exemplifying the transformative potential of embracing challenges, seeking mentorship, and fostering a growth mindset. His story serves as a guiding beacon for aspiring entrepreneurs and business leaders navigating the competitive realm of advertising and marketing.

Find Jason At His Website Or Connect With Him On LinkedIn!